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Photography & Icon Styles

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Photography & Icon Examples

Photography Examples

APPROVED Photography Examples

  • Diverse
  • Modern photography style
  • Premium look and feel
  • Bright, natural lighting
  • Care team depicted by Duke Health staff
  • High-resolution photography only

NOT APPROVED Photography Examples

  • Do not create photo collages.
  • Do not use stock images with recognizable faces that are not our providers.
  • Do not use images that have color or filter effects.
  • Do not use black and white photography or photos with dramatic lighting.

Icon Examples

APPROVED Icon Examples

  • Two dimensional
  • Icons should be in Duke Royal Blue, Gray or reversed out a dark color within the approved palette.
  • Modern in style
  • Clean outlined style with or without circle

NOT APPROVED Icon Examples

  • Do not use 3-D or shaded icons.
  • Do not use multi-colored icons.
  • Do not use realistic health-related illustrations as icons.
  • Do not use hand drawn icons.