Duke Royal Blue is the primary brand color and should be the dominant color in designs.
- Duke Sky Blue and Duke Green are support colors.
- Type should always be Duke Royal Blue, Sky Blue, or black.
- Type can be reversed out of darker colors.
- Accent colors should be used sparingly to call attention to small areas of a design such as infographics or charts. Accent colors should not be used for type.
Approved Color Palette
Duke Royal Blue CMYK | Duke Green CMYK | Duke Sky Blue CMYK | Duke Sky Blue 20% | ||
| Duke Sky Blue 10% | |||||
Duke Gray CMYK | Duke Light Green CMYK | Duke Teal CMYK | Duke Purple CMYK | Duke Light CMYK | Black 20% |
Duke Yellow CMYK | Duke Orange CMYK | Duke Red CMYK | Black 40% | ||
Duke Health Logo - Do's and Don'ts
APPROVED Duke Health Logo Usage
- Duke Royal Blue should be the primary color.
- Use 10 or 20% Duke Sky Blue to highlight areas.
- Icons should only be in Duke Royal Blue, Gray, or reversed to white.
- White logos should be reversed out of dark colors.
- Duke Green, Duke Sky Blue, Light Green and Light Blue are support colors.
- When possible, use harmonious colors for graphics.
- Duke Red, Orange, Yellow, Purple and Teal are accent colors and should be used sparingly.
- Type should always be Duke Royal Blue, Sky Blue, or black. Light green can be used to highlight large text.
NOT APPROVED Duke Health Logo Usage
- Do not use accent colors in large areas.
- Do not use tints of accent colors.
- Do not use accent colors for icons.
- Tint of Duke Sky blue is preferred in large areas.
- Do not use too many complimentary colors together (ex: red and green) in a graphic.
- Do not use accent colors as the main graphic elements so they overwhelm the layout. Duke Royal Blue should be prominent.
- Do not used accent colors for type.
- Do not reverse white type out of light colors.
