Readability

• Use plain language in your materials. The recommended reading level for materials is 7-8th grade.
• Use the serial or Oxford comma in a series.
• Use initial caps in headlines and subheads for readability.

Times and Dates

• Use a.m. and p.m. (with periods) when referencing time. Use numbers, and omit the 00 on the hour times.
• When a month is used with a date, abbreviate the month.
• When it’s only the month and the year, spell out the month.

Addresses

• Use abbreviations for road names and cardinal directions.
• Suite and room can be spelled out as such.

Bulleted Lists

• Capitalize the first word in a bulleted list. Use a period at the end if the bullet forms a complete sentence only.
• Use square bullets.

Provider Titles

• Medical degree should not have periods, and should be listed after the name.

URLs and QR codes

• Use the shortest working url in text. Capitalize words in most cases, for easy readability.
• When possible, QR codes should be Duke Royal Blue.