Duke’s Trademark Licensing Policy requires that all items bearing Duke’s names, trademarks, logos, or images be purchased only from Duke Licensees.
APPROVED Examples
- Specialty item color should match Duke Royal Blue as closely as possible.
- Duke Health shield or logo should be printed at an appropriate size to the item.
- Use logo with reversed shield and solid box for all etched or embossed materials.
- Use approved Duke Health logo and/or logo lockup for apparel applications.
- Name should be on opposite side of shirt or jacket
NOT APPROVED Examples
- Do not use the Duke Health logo too small size in order to fit it on the item.
- Do not use a specialty item in a color other than Duke Royal Blue, or white.
- Colors close to those of our competitors, such as red or light blue, are not allowed.
- Do not logo with keyline box for etched or embossed materials.
- Do not use unapproved Duke Health logos and/or logo lockups.
- Do not put name under logo.
- Colors close to those of our competitors, such as light blue, or red are not allowed.
Apparel And Event Display
APPROVED Examples
- Fabrics and materials should be as close to Duke Royal Blue as possible. Grey or white t-shirts are acceptable.
- If additional graphics are required, be sure they are simple and clean.
- Scale the Duke Health logo proportionally to the item.
- Keep text to a minimum.
- Use only approved Duke Health fonts.
NOT APPROVED Examples
- Do not use overly complicated or multi-colored graphic elements.
- Do not use too much text.
- Do not use fonts that are not approved Duke Health fonts.
- Do not use colors close to those of our competitors, such as red or light blue.
