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Duke Health Logo

The Duke Health logo is the visual foundation of the Duke Health brand. The logo consists of the shield, within a box, with the words Duke Health. The iconic shield is our recognizable symbol for Duke Health. 


  • The Duke Health logo exits in horizontal and vertical orientations.
  • Using logo artwork for all communications and across all marketing mediums reinforces our brand.
Duke Health Approved Logos

 

Duke Health Logo - Do's and Don'ts

Duke Health uses a master logo to consistently and notably represent our organization.

 

APPROVED Duke Health Logo Usage

Logo Spacing

  • Use clearspace around the logo to ensure strong brand identity.
  • Use the shield to easily determine the amount of clearspace.
  • Use the clearspace guidelines for all Duke logos.
  • Use at least the clearspace required or more.
  • Use 0.325” guide for the size of shield for minimum logo size.

Logo Approved Versions

  • Use the Duke Royal Blue or reversed version of logo.
  • Use horizontal version where possible.
  • Use keyline version of reversed logo to keep the integrity of the shield.
  • The shield within a box is part of the Duke Health logo.
  • The shield should always be white.

NOT APPROVED Duke Health Logo Usage

  • Do not create your own logo.
  • Do not use shield in the box without Duke Health type.
  • Do not use the reversed box logo with blue shield.
  • Logo type must always include the shield within the box.
  • Do not alter the colors of the logo.