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Duke Health Employees Only

Contact Hello Brand to Access Matrix Files

Duke Health Matrix

If you’re interested in incorporating the matrix into designed materials, please contact Marketing and Communications at HelloBrand@duke.edu. These are Illustrator files, commonly used by graphic designers. A final review is required to ensure the matrix is being applied correctly on all materials developed by employees or vendors.


Duke Health Matrix - Do's and Don'ts

Download Matrix Brand Guidelines

APPROVED Duke Health Matrix Usage

  • Use the matrix over open areas
of the design.
  • Use matrix with Duke Health
shield when possible.
  • Keep type clear of matrix unless
there is enough area to reverse
and maintain legibility.
  • Use the matrix over open areas
of photography.
  • Use matrix with Duke Health
shield when possible.
  • Keep type clear of matrix unless
there is enough area to reverse
and maintain legibility.

NOT APPROVED Duke Health Logo Usage

  • Do not reverse type out of an area of the matrix where it will be to small
or too close to the shield.
  • Do not edit the color of the matrix.
  • Do not rotate the matrix.
  • Do not cover faces or important elements of an image with the matrix.
  • Do not edit the color of the matrix.
  • Do not rotate the matrix.
  • Do not have image cut into the matrix. Matrix should overlay the image.